Web-Development
& Marketing
MD Esthetics Woburn
MD Esthetics Woburn is a modern medical spa, led by injectors Jess Blaney, NP and Jess Smith, RN, known for natural-looking results, advanced treatments, and a high-end “we actually care about your experience” approach.
I partnered with them from pre-launch through growth to build their digital home, launch their brand into the Woburn market, and support them as they became an award-winning, trusted medical aesthetics practice.
What I Did
Custom Website & SEO
Photo & Video Production
Email & SMS Marketing (Zenoti)
Launch Support & Collateral
Grand opening support
Graphic Design
(printed materials like price lists, promo flyers, business cards, to match the digital brand)
MD Esthetics Website
For MD Esthetics Woburn, the website needed to do three things: feel high-end, look inviting and guide patients to book.
So I built a custom site that:
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Feels like their space - clean, warm, and elevated, with real photo + video of the team, treatments, and clinic so patients know exactly who they’re trusting with their face.
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Guides people to “book now” - every page is written and laid out to answer right questions, reduce anxiety, and lead directly into the booking flow.
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SEO optimized – pages are structured and written around local, high-intent keywords so the site can actually be found by the people most likely to book.
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Works beautifully on mobile – most new patients first see them on their phones, so the design, CTAs, and copy are all built mobile-first.
This is their digital home base: brand, education, and bookings all happening in one place.
Launched a custom website that became Ranked #1 on Google for “woburn med spa” with SEO built into the site from day one.
Implemented email, SMS and social media campaigns that keep patients rebooking and engaged.
Featured in Top 10 editorial coverage in Boston Common Magazine and recognized in the Best of Luxury Beauty awards.
Launched the practice with a clear story, polished online presence, and all core marketing channels ready to go.
Client Wins