Social Media & Marketing Management

Apex Rooftop Bar & Lounge

Apex Rooftop Bar & Lounge is a speakeasy-style rooftop bar with R&B-themed craft cocktails, live music, and sweeping city views.

I partnered with Apex from the early days to help build the brand and grow as a small Black owned business in downtown Boston. My focus was creating strategy, content, and weekly execution that keeps the rooftop visible, booked, and growing.

Scope of Work

Social Media Strategy and Management

Content Creation and Direction

Photography & Videography

Email and SMS Marketing

Event Marketing and Eventbrite Optimization

Graphic Design and Promo Collateral

(Event flyers design, banners, posters, merch)

Apex Rooftop Bar & Lounge

Social media Growth and Brand Recognition

In one year working with Apex, I was able to grow the brand to 11K followers, while building a content engine that consistently performs. That includes 23 viral Instagram reels, 7 viral TikTok videos, influencer engagement that actually translates into foot traffic, and community building that turned Apex into a recognizable name in Boston.

Internally three areas I focused on also were:

Creating consistency so guests always know what is happening and when

Setting up system and creating user experiences that convert without confusion

Building community so Apex becomes a place people return to, bring friends to, and talk about

11K followers on Instagram in one year through consistent strategy and organic content execution