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Web-Development
& Communications
The Rest Rail Nonprofit
I believe rest is essential. It is not something you earn only after you burn out, but something that keeps us whole. That is why I was genuinely excited to work with The Rest Rail on their website and support this nonprofit by streamlining communications, so the organization keeps consistently growing
Scope of work
Website strategy and structure
QR code destinations for pop ups and events
Mobile first layout and accessibility minded structure
Graphic Design
(printed materials like informational flyers, business cards to match the digital brand)
The Rest Rail Website
This website was built to communicate identity and purpose. It is a digital home that makes the mission unmistakable, explains the model, and gives people language for how they belong.
The website needed to do three things
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Deliver the message and positioning, so a new visitor understands what The Rest Rail, why it exists, how it works, and how you can get involved.
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Set up and optimize the Donation functionality of the website.
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Introduce the lexicon that shapes community define terms like Partner and Rider so people can locate themselves and take the next step with confidence.
What I built
Story driven site structure
A homepage flow that moves from mission to model to participation, with simple navigation and no overwhelm.
The Rest Rail lexicon
Defined and integrated terms like "Partner" and "Rider" so visitors can self identify and take the next step confidently.
Clear pathways for involvement
Separate routes for riders, partners, collaborators, and supporters, each with a clear call to action.
Event ready landing pages
Pages built to support QR traffic at pop ups and conferences, designed for quick understanding and easy sign up.
Launched The Rest Rail website as a clear digital home for the nonprofit, delivering mission, positioning, and participation pathways in one place
Streamlined communications across touchpoints so the project speaks with one consistent voice across the website, outreach, and event materials.
Collaborated closely with the founders to shape messaging, refine positioning, and align the site language with the lived values of the project.
Supported a successful pop up at the Creating Change Conference with event ready web pages and QR destinations that helped convert in person connection into ongoing community.
Client Wins