Web-Development
& Branding
Dani's Queer Bar
Dani’s Queer Bar is Boston’s first lesbian bar in decades - a community space created by and for queer people who were long overdue for a home of their own.
I partnered with them from the early days, designing everything from the Sapphic Night flyers that helped grow their audience and shape their brand, to building Dani's Queer Bar full brand identity : logo, visual direction, website, SEO, photography, and videography.
This project holds a special place in my heart as a queer immigrant because helping create and sustain queer spaces is deeply personal to me.
Scope of Work
Custom Website & SEO
Photo & Video Production
Email Marketing
Logo & Branding Development
Graphic Design
(Event flyers design, banners, posters, merch)
Dani's Queer Bar Website
For Dani’s Queer Bar, the website needed to do three things: feel like us, look elevated, and make it easy to plan a night out.
So I built a custom site that’s intentional on purpose:
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Design with meaning - even the colors were chosen thoughtfully (purple is a historically queer color for example), not just because it “looks nice.”
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Photo + video content - created specifically for Dani’s
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Event calendar - a clean, scrollable lineup so people can see what’s coming up and plan ahead.
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Google Maps integrated - guests can see the bar in its historic location and tap Directions to be routed instantly.
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Fully Mobile Optimized Design and clear Calls to Actions - because most people decide where they’re going from their phones.
Put “queer” on the building in the heart of Boston making the opening even more historic - loud, proud, and impossible to miss.
Launched a website that reached over 15,000 users in one week and optimized the mobile experience so it stayed fast and easy to navigate.
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Created one of the few lesbian bars in the country, giving Boston a dedicated home for sapphic nightlife.
Earned major press coverage, including Eater Boston, GBH, Boston Spirit Magazine, Time Out Boston, and The Boston Globe.
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Client Wins
SNL Feature
Dani’s Queer Bar was featured on Saturday Night Live, and the custom logo I designed was shown on screen. A proud win for the team, and a real moment for the brand identity.
